We market our product under the brand "7 Star" , which is a popular brand
and preferred choice of consumers in Northern India for its quality and reliability. However, the 'RATHI"
Trademark belongs to the Rathi Foundation, a syndicate of the Rathi Group, which includes all members
of the erstwhile Rathi family. The brand enjoys high goodwill and premium in the market.

The Company has a very strong and committed network of dealers who spare no efforts to  maintain the image of the Company and provide value-added service to the customers. This network of dealers consists of nearly 800 retail outlets
spread all over Northern India.

The main features of our marketing strategy are as following:

  • Effective Brand Extension: The “7 Star” name is a well-established and reputed brand in the Northern India.
  • Retail Marketing: Our retail network includes nearly 800 outlets spread all over Northern India.
  • Direct Sales: We have a highly experienced and committed team of sales   executives who cater directly to the needs of our Corporate and Government clients.
We have a vast profile of customers. Customers of the Company range from to reputed contractors to the retail users, from the private sector organizations to public sector undertakings and foreign embassies. The customers of the Company can be classified into three major groups i.e. Government customers, retail users and private sector customers.