We market our product under the brand "7 Star" , which is a popular brand
and preferred choice of consumers in Northern India for its quality and reliability. However, the 'RATHI"
Trademark belongs to the Rathi Foundation, a syndicate of the Rathi Group, which includes all members
of the erstwhile Rathi family. The brand enjoys high goodwill and premium in the market.
The Company has a very strong and committed network of dealers who spare no efforts to maintain the image of the Company and provide value-added service to the customers. This network of dealers consists of nearly 800 retail outlets
spread all over Northern India.
The main features of our marketing strategy are as following:
- Effective Brand Extension: The “7 Star” name is a well-established and reputed brand in the Northern India.
- Retail Marketing: Our retail network includes nearly 800 outlets spread all over Northern India.
- Direct Sales: We have a highly experienced and committed team of sales executives who cater directly to the needs of our Corporate and Government clients.